p.n.g.

SIGN: Promotional Narrative Guidance
By reimagining the idea of the “signboard” and its place in society, this exhibition looks beyond its surface function—inviting a deeper exploration of how it shapes and reflects the world around us.

As p.n.g.’s first curatorial theme, Signboard speaks both to the sign as an individual marker and to the generations it represents collectively. A tool for self-expression and attraction, the signboard embodies the exchange between personal values and public identity, becoming, over time, both a cultural landmark and a mirror of society.

A signboard is never merely a signboard. It is a language that connects, translates, and reveals who we are.
Signboard: begins with a simple yet profound question—What is a signboard?, and unfolds through four curatorial lenses: Promotional, Narrative, Guidance, and Aesthetic Iteration. Together, they trace the signboard’s evolution as a reflection of human desire, communication, and cultural value.

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About the brand
p.n.g., short for Portable Network Graphics, is a file format known for its support of lossless compression. This modern innovation strikes a balance between efficient transmission and the preservation of image quality, stripping away unnecessary elements while maintaining the integrity of the core concept. Its design facilitates better compatibility across various information mediums.

The brand, p.n.g., draws inspiration from this distinctive attribute of lossless compression. We envision a digital future where complex societal information and knowledge are distilled into their essence without losing authenticity. By preserving the core concepts intact, we aim to disseminate this refined information quickly and conveniently.

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