Melrose Place


Branding Identity / Branding Strategy / Brand System


Melrose Place is a fashion brand that illustrates effortless luxury style. The brand deck showcases the message of understated luxury by using neutral colors and graphic elements to emphasize simplicity yet sophisticated Los Angeles lifestyle.

The key values of Melrose Place are Effortless Style, Casual Confidence, Self-Care, and Self-Exploration. To achieve these key elements, layout design and photography play a crucial role in the brand system. Adding moodboard-like imagery and negative space into the design on both social and print to enhance the minimalist aspect of Melrose Place.

Website Prototype: Melrose Place Prototype

Melrose Place 是洛杉磯獨立的服裝品牌,品牌概念著重於生活中“不輕易的奢侈”。對於生活大大小小細節以及身心靈的著重正是Melrose Place 的品牌靈魂。品牌概念書裡充分的利用負空間以及淡雅柔和的色調帶出品牌對商品質感的細膩度。在排版設計和攝影中大量的利用負空間以及純粹不花俏的道具製造出品牌精爽俐落的視覺。在跟攝影團隊合作時大量利用底片相機去捕捉生活的存粹感。在社交平台上也運用了情緒版類型的影像說著不同角色的故事,貼近品牌與客戶的情感。這也幫助了品牌在敘述簡約奢侈的過程裡減少了距離感。而在字行的選擇上,使用了低調簡約的無襯體去帶出平凡高雅的氣氛,讓整體視覺上有著不受時代感的美。