FF.LA

FF.LA is a contemporary men’s fashion brand inspired by the lifestyle and journey of the modern man. The collections are a take on updated classics with a modern element. After 20 years in the fashion industry, the Los Angeles native brand has given the brand a whole new look.

The rebranding process starts by introducing the new name—FF.LA EST. 2002. The new name celebrates the Angelenos roots where the CEO/Founder was born and raised. The logo incorporates the year of inception to honor the history of two decades.

The brand’s visual amplifies a clean and timeless aesthetic. The key visual uses a set of fashion illustrations to embody the human quality across channels. It helps to create a deeper connection with the consumer.