Selected Works
by Fairy Shih

A Bit About Me


Fairy is a multi-disciplinary creative specializing in branding, identity design, and visual systems. She has collaborated with big names like Netflix and Bad Bunny, blending art and strategy to create impactful designs for global clients and independent brands alike.


A passionate multi-disciplinary creative who loves diving into the world of branding, Fairy has a keen eye for identity design, crafting strategic brand solutions and visual systems for clients around the globe. After earning her master’s degree in Graphic Design & New Media from the Academy of Art University, she jumped into the design and fashion scene, bringing her unique flair to every project.

Her creative magic has helped teams bring their design concepts to life, turning them into impactful marketing and product visuals. Fairy has had the pleasure of working with big names like Netflix, The h.wood Group, and Bad Bunny, developing everything from merch collections to personal branding and product design.

Outside of her professional adventures, Fairy immerses herself in art, design, and new media, collaborating with various artists and independent brands as a brand consultant and visual artist. Her journey is all about pushing creative boundaries and making a mark in the ever-evolving world of design.

石書瑗,出生於台北。 有著多年經驗的多媒體設計創作者。專業領域在品牌識別、企業形象包裝、品牌形象指引及品牌策略。具備豐富設計相關知識及執行能力,更培養出良好的團隊管理風格,帶領團隊運用設計思維處理問題建立品牌視覺使其研發到行銷和商品上。職涯經驗中與許多不同類型領域的企業合作,其中包含教育,時尚,香氛,科技業等。

畢業於舊金山藝術大學—平面設計和新媒體研究所。畢業後帶著自己的專業投入美國設計產業,發揮擅長的品牌周邊企劃及概念發想,完成過的案子包括有串流電視平台Netflix、歐美知名歌手壞匹兔Bad Bunny及洛杉磯知名餐飲企業The h.wood Group合作之形象設計統籌及商品設計,更在洛杉磯Five Four Group品牌擔任設計總監負責旗下六個品牌的設計相關業務。

除了專業上有著豐富歷練外也持續在藝術設計領域上創作,與各領域藝術家及獨立品牌合作,開發字型、動態設計等累積風格多元、層次豐富的作品。