by Fairy Shih

Fairy is an award-winning multidisciplinary creative specializing in branding, identity, and visual systems, with clients ranging from Netflix and Bad Bunny to independent artists and emerging brands.

( About me )

Fairy works at the intersection of art and strategy, bringing a multidisciplinary eye to brand identity, visual systems, and creative direction. Her work spans the full range: from building cohesive identity systems for global clients to developing merch collections, personal branding, and product visuals for names like Netflix, The h.wood Group, AWGE by A$AP Rocky, and Bad Bunny.

She has a particular focus on the thinking behind the work, translating brand intention into visual language that holds up across every touchpoint. That rigor applies whether she's working with a major label or a first-time founder.

Outside of client work, Fairy stays close to the edges of art, design, and new media, collaborating with independent artists and brands as a consultant and visual artist. The through line across all of it is the same: work that's considered, specific, and built to mean something.

03

Awards

03

Awards

75+

Projects

75+

Projects

12+

Years experience

12+

Years experience

What i do

Branding

Motion Graphic

Website Design

Editorial Design

Brand Strategy

Art Direction

Design system

Awards

p.n.g,

London Design Award

p.n.g,

London Design Award

p.n.g.

Muse Award

p.n.g.

Muse Award

p.n.g.

Golden Pin Award

p.n.g.

Golden Pin Award

UX & UI

Adobe Creative Jam

UX & UI

Adobe Creative Jam

Drop a message :) Let's talk about freelance projects and collaborations!

Drop a message :) Let's talk about freelance projects and collaborations!

Drop a message :) Let's talk about freelance projects and collaborations!