CC Music Studio

Intro

A brand identity for a New Chinese Music incubator, drawing its visual logic directly from the geometry of traditional instruments. CC Music Studio sits at the intersection of tradition and forward motion, anchoring itself in Zheng music while actively expanding into multi-instrument programming, educator training, and cross-disciplinary commercial work. The positioning: a New Chinese Music Incubator where classical heritage and contemporary ambition share the same floor. The visual strategy follows that logic precisely. The logo draws from the Yanzhu, the bridge of the Guzheng, translating its geometric structure into a mark that reads as both musical and architectural. The rhythm of those lines echoes the pace of music; the silhouette recalls the curve of eaves. The design language stays clean and direct throughout, letting the instrument's own geometry carry the cultural weight.

Deliverables:

Logo Design

Brand Strategy

Branding

Art Direction

Year

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2025

Client

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CC Music Studio

CC-music-studio-logo
CC-music-studio-logo-2
CC-music-studio-logo-3
CC-music-studio-logo-4
CC-music-studio-logo-5
CC-music-studio-merch
CC-music-studio-merch-2
CC-music-studio-1
CC-music-studio-2
CC-music-studio-logo-display
CC-music-studio-postcard
CC-music-studio-flyer
CC-music-studio-flyer-2
CC-music-studio-flyer-3
CC-music-studio-flyer-4

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