Branding Identity / Brand System / Branding Strategy / Creative Solution / User Experience / User Interface
Most people don’t know that fashion is the No.2 polluting industry in the world, second only to the oil industry. That is the reason why FABRICK exists. A fashion brand that provides rental clothing services for customers.
Raise awareness to help people to stop purchasing fast fashion products. FABRICK provides several ways for our audience. First, a monthly swap party event, second, a website that provides fashion consult and marketplace. And, third a rental clothing service on a mobile phone.