fabrick



Most people don’t know that fashion is the No.2 polluting industry in the world, second only to the oil industry. That is the reason why FABRICK exists. A fashion brand that provides rental clothing services for customers. There are three main services under the brand to advocate the idea of Buy less, buy better. Choose well, make it last.

FABRICK’S ultimate goal is to raise awareness to help people to stop purchasing fast fashion products, by doing so there are three main service that’s provided under the brand. First, a monthly swap party event that allows customers to swap items with each other to cutdown the cost of shopping. Second, a website that provides fashion consult and marketplace that helps customer to use exsiting item to create more outfit to avoid unnecessary purchase. Third, a rental clothing service on a mobile phone that allows customer to rent clothes based on different occasion or purpopse. This not only helps to cut down the cost but also helps avoid having one-time wear product.

A set of line art and soft color palette are utilized as the brand’s key visual to draw people’s attention and help soften the seriousness of this topic. It creates a friendly yet modern aesthetic to the brand.

大多數的人不知道其實服裝產業是繼石油工業後世界上第二大污染的產業。FABRICK成立的其中一個原因就是要減少人們對著快時尚盲目的購買。 FABRICK 旗下有三大服務,其中由提供客戶租衣的服務為主軸以及每個月定時的swap party (換衣派對)來提倡買少,買好,選好,選永恆?(是要表達不過時)的概念。


品牌最終的目的是要讓消費者在購買快時尚的產品時能夠有所警示。品牌每個月的換衣派對,線上二手市集,線上造型師諮詢以及衣物租借的服務讓客戶可以利用以物換物的概念去減少不必要的購買,並利用網站上線上諮詢造型師來幫助如何運用現有的衣服去做不一樣的搭配以減少不必要的花費。


Fabrick的主視覺使用了大量的時裝平面圖以及柔和色調去帶出友善輕鬆的氣氛。利用柔和色調去調和這個警思的議題。吸引年輕的族群減少購買快時尚商品而中高階級的客群有機會出售放在衣櫃的好物來降低不必要的購買。